Brandsthat connect
Some brands are well-made but still fail to resonate. Perhaps that is the exact problem that brought you here. I am a graphic designer by trade, and a brand consultant and communications professional by experience. Nearly twenty years split between Barcelona, Germany, and Mallorca.
I have worked in consumer goods packaging for Mondelez, public communications for the Palma City Council, sustainability campaigns for Emaya, and served as Communications Manager for the ASINEM employers’ association. The brief changes, the audience changes, but the core question remains the same: is this understood at a glance? Is the message getting across?
Before I start sketching, I need to know where the brand is going to live—its ecosystem and its environment. I never settle for a solution until I can back it up with solid arguments, and, if they let me, I make it look beautiful.
20 years in communications
Barcelona, five years. I finished my degree and quickly realized that what I had learned wasn't enough. I had to become self-taught, figure out solutions, and adapt. I also learned that good is the enemy of great. Without spark, emotion, or soul, even the most thoughtfully designed concept only earns a passing grade.
Germany, six years. I worked at a design agency with a rich history. There, they taught me that design isn't about aesthetics; it's about logic. Arguments and more arguments. A design only truly works when the underlying need disappears.
Mallorca, since 2018. Running my own studio, navigating public administration, and later joining an employers' association. Three distinct worlds, stepping out of my comfort zone with every leap. I learned how to communicate in complex contexts, navigate between institutions, and speak in front of large audiences. I learned that silence communicates, too. And that brand strategy is useless without people.
I am still learning.
Tea or coffee?
It is always better face to face so if you are thinking of contacting me do not hesitate to call me.