There is a shortage of communications professionals. And if there is one thing I’ve learned over the past 18 years, it’s that making a difference means being versatile, resourceful, and strategically minded.
I’ll share three things about my background: Barcelona, Germany, and Mallorca. I spent five years in the first, at SOLE & HERNANDEZ CONSULTORS DE COMUNICACIÓ. After finishing my degree in design and digital creation, I realized that what I had learned wasn’t enough. I had to be self-taught. Find solutions. Adapt.
Then came 2012. Rolf-Günter Bultmann interviewed me on a Sunday at his agency. I walked out of there with a contract to work at one of Germany’s oldest agencies, bultmann. DESIGN WORKS—an opportunity that led me to redesign iconic brands like Toblerone, Milka, and Philadelphia. It taught me that design isn’t just aesthetics. It’s logic. Arguments. Objectives. Taking over the Jungfernstieg station in Hamburg or drawing the chocolate texture for Cadbury’s pan-European packaging wasn’t just creativity; it was strategy. And after 6 years of international experience, being a problem-solver was no longer just an option.
And now? Mallorca. I arrived in 2018. I worked freelance under Conrad Rius Design, spent time in public administration, and learned how to connect with people, communicate in complex contexts, and evoke emotion. And yes, I switched sectors again. I stepped out of my comfort zone once more. I joined ASINEM (Empresas Instaladoras de Baleares), an employers’ association where I grasped the value of presenting in front of 500 people, managing institutional relations, and contributing to drive improvement. I learned that silence communicates, too. That brand strategy is useless without PEOPLE.
So yes, after 18 years, this is who I am: a communications professional who learns, adapts, and adds value.
It isn’t theory; it’s experience.
The Professional Association for Design
The Association is the only public law corporation, independent and non-profit-making, which determines, clarifies and defends the interests and responsibilities of professionals for the benefit of graphic design users and society as a whole. They basically take care of two things. The first one is intended to accompany the designer and provide solutions to the problems associated with the day-to-day exercise. The second, and no less important, is defense.
It is important that the graphic designer complies with the law. Nowadays there are many problems of professional intrusion which forces professionals like me to protect my rights and those of my clients against possible theft.
Manifest
Invest in your future, trust in me and we take the challenge together.
Design is not only about colour. A good graphic work without study does not guarantee fulfilling what is sought. Design is a process of research where psychology and empathy also come into play to help to establish priorities and to know what is most important for your company’s communication.
With one sale today, loyalty is capitalised upon forever.
Stop thinking about sales and start thinking about what is best for your clients. I do not visit my clients to sell them anything, I visit them so that together we can add value, so that we are the best.
As Milton Glaser said, “You can only work for people who you like”.
I would add that they must also respect your work. Let’s be clear: the client knows more about their company than anyone. However, I am the professional who will help them fulfill their needs. Don’t miss the chance. Communication and trust between the client and the agency helps to build bridges and helps the designer to understand the client’s need, enriching the profession. 10 years of experience has led me to be able to do this in 10 minutes.
In communication, do not leave anyone indifferent.
Recommendations
José Rodríguez
Founder at Rodriguez-Design.
Photographer and graphic designer.
“I have had the pleasure of working with Conrad Rius for two years in Bremen. I think his work and his way of working can be defined in two words: meaning and sensitivity. Meaning, because his designs are not only limited to a mere artistic creation, but also play a fundamental role: functionality. Sensitivity, because it is capable of combining aesthetics and practice in order to satisfy the expectations of the most demanding clients.”
Neus Solé
Founder at S&H Communication Consultants Advertising Agency.
“Talent and attitude: hard to replace.”
Francesc Hernández
Founder at S&H Communication Consultants Advertising Agency.
“Perfect combination, key piece in our project.”
Rolf-Günter de Bultmann
Founder at Bultmann Advertising Agency.
Responsible for the Design of Mondelez International Europe.
“It is a pleasure to meet someone who is always motivated. His development in new situations is excellent, as well as offering a great deal of technical knowledge and professional experience.
Michael Krüger
Creative Director at Bultmann Advertising Agency.
Responsible for the Design of Mondelez International Europe.
«Two words: Well done!»